Data Driven Lobbying

I have done a number of posts on how big data can be used in campaign, but here is a WashPost article on how it can be used to suggest to lobbying firms which member of Congress would be the best to target to get a bill passed.   For example, Mitch McConnell is only the 7th most successful person in terms of getting bills passed (probably will change now that he is the majority leader).  But two "kids" currently at Harvard came up with Quorum that finds out this information using not just bills, but also Tweets and other information.  Another group, Fiscal Note, predicts the chance of a bill's passage.  Does this mean that just as education is changing, so is politics?