Saturday, April 7, 2012

More on Microtargeting in Presidential Campaigns

The WashPost today has a nice article on how the Obama administration is using microtargeting to reach its voters this year (here is a super graphic).  I have already done a piece on microtargeting, but here is a nice 4 minute video on how microtargeting in campaigns is similar to consumer microtargeting to get you to buy products.  Unfortunately you won't see this topic in the campaign chapters in most US government books (which also means you won't therefore see it on the AP exam), but you will see it in this excellent e-book on US government (put it in the search engine at the bottom of the page) which came out last year.

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