Sunday, August 24, 2014

Targeting An Advertisement Campaign

One thing that you will probably discuss with your government students is targeting when you get to the campaign season of the year.   While VA's US Senate campaign will probably not be a close race, the NRA is trying to help it become that way by sending out flyers to my neck of the woods (liberal Northern Virginia) and putting the ad up above targeting Michael Bloomberg in a reverse Koch brothers type of ad (above) as he started Everytown which is a gun control advocacy group and has promised to spend $50 million this fall on ads. .  Here is a great look at targeting in Virginia.  

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