Word and Message Testing

I just listened to this story on NPR discussing how changing a word changes the entire debate. We all know that the Republicans use the "death tax" for inheritance as opposed to "estate tax" for the Democrats.

But this interview contends that part of the reason that we heard nary a word on the raising of the debt ceiling is that the word has been changed from debt ceiling to default crisis and thus much less of a controversy.  Certainly I would add that it probably has something to do with the polls, but nonetheless, it is interesting as Doug Hattaway of Hattaway Communications.